{"id":5651,"date":"2015-12-02T09:28:10","date_gmt":"2015-12-02T08:28:10","guid":{"rendered":"https:\/\/intlaw.eu\/isis-marca-contraria-al-orden-publico-en-la-ue\/"},"modified":"2026-03-18T17:42:17","modified_gmt":"2026-03-18T16:42:17","slug":"isis-marca-contraria-al-orden-publico-en-la-ue","status":"publish","type":"post","link":"https:\/\/intlaw.eu\/ro\/isis-marca-contraria-al-orden-publico-en-la-ue\/","title":{"rendered":"ISIS, \u00bfMarca contraria al orden p\u00fablico ro la UE?"},"content":{"rendered":"<p>De acuerdo con la\u00a0<strong>Directiva european\u0103 de m\u0103rci<\/strong>, a\u0219a cum este cel corespunz\u0103tor\u00a0<strong>Regulament comunitar<\/strong>, o marc\u0103 poate fi declarat\u0103 nul\u0103 din ini\u021biativa unor ter\u021bi dac\u0103 este considerat\u0103 contrar\u0103 ordinii publice sau bunelor obiceiuri, chiar \u0219i dup\u0103 mai mul\u021bi ani de la solicitarea \u0219i \u00eenregistrarea sa. \u00cen acest caz, marca comunitar\u0103 se va considera c\u0103 nu a avut niciun efect juridic \u00eenc\u0103 de la \u00eenceput (\u0219i nici de la declara\u021bia de nulitate). En otras palabras, la declaraci\u00f3n de nulidad tendr\u00eda un efect retroactiv &#8222;ex tunc&#8221;, de naturaleza absoluta.<\/p>\n<p><a href=\"https:\/\/intlaw.eu\/wp-content\/uploads\/2015\/12\/610x209.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1941 aligncenter\" src=\"https:\/\/intlaw.eu\/wp-content\/uploads\/2015\/12\/610x209-300x148.jpg\" alt=\"reglamento comunitario\" width=\"472\" height=\"233\" srcset=\"https:\/\/intlaw.eu\/wp-content\/uploads\/2015\/12\/610x209-300x148.jpg 300w, https:\/\/intlaw.eu\/wp-content\/uploads\/2015\/12\/610x209.jpg 425w\" sizes=\"auto, (max-width: 472px) 100vw, 472px\" \/><\/a><\/p>\n<p>Sin embargo, el\u00a0<strong>Regulament de m\u0103rci<\/strong>\u00a0comunitare nu permite ca o marc\u0103 contrar\u0103 ordinii publice sau bunelor obiceiuri s\u0103 poat\u0103 fi susceptibil\u0103 de o simpl\u0103 ac\u021biune de caducitate. O ac\u021biune de caducitate, \u00een acest caz, ar avea efecte limitate dac\u0103 se compar\u0103 cu cele ale declara\u021biei de nulitate. Marca \u00ee\u0219i va men\u021bine efectele juridice de la momentul \u00een care a fost \u00eenregistrat\u0103 p\u00e2n\u0103 la data cererii de caducitate; este vorba de a\u0219a-numitul efect retroactiv.\u00a0<strong>&#8222;ex nunc&#8221;<\/strong>, limitado en el tiempo, y no absoluto, como en el caso de la acci\u00f3n de nulidad. Diferen\u021ba fundamental\u0103 dintre cele dou\u0103 ac\u021biuni este c\u0103, \u00een cazul unei simple ac\u021biuni de caducitate, unele efecte juridice \u00eenc\u0103 se men\u021bin \u00een beneficiul proprietarului m\u0103rcii \u0219i al securit\u0103\u021bii juridice \u00een general.<\/p>\n<p>Dicho esto, hoy en d\u00eda, en nuestra sociedad globalizada, sujeta a cambios repentinos debido a la fuerte influencia de los medios de comunicaci\u00f3n y de las redes sociales, un nombre, termino o expresi\u00f3n perfectamente &#8222;neutral&#8221; y &#8222;pacifico&#8221; en el momento del registro, ar putea ajunge s\u0103 dob\u00e2ndeasc\u0103 conota\u021bii &#8222;problematice&#8221; dintr-un punct de vedere moral \u0219i p\u00e2n\u0103 la seduc\u0103tor sau contrar ordinii publice, de la o zi la alta, dup\u0103 evenimente specifice.<\/p>\n<p>Imagina\u021bi-v\u0103 c\u00e2teva exemple:<\/p>\n<ul>\n<li>\u00a0&#8222;Osama Bin Laden&#8221; dup\u0103 atacurile \u00eempotriva tor\u021belor gemene.<\/li>\n<li>\u00a0&#8222;JE SUIS CHARLIE&#8221;, \u00een ziua urm\u0103toare atentatelor \u00eempotriva jurnali\u0219tilor francezi.<\/li>\n<li>&#8222;ISIS&#8221;, dup\u0103 atentatele de la Paris din 13 noiembrie 2015 \u00een &#8222;Sala Bataclan&#8221; \u0219i \u00een timpul marii tensiuni provocate \u00een zilele urm\u0103toare \u00een Belgia \u0219i \u00een \u00eentreaga Europ\u0103 pentru capturarea presupu\u0219ilor terori\u0219ti. Numele organiza\u021biei teroriste &#8222;ISIS&#8221; s-a transformat deja \u00eentr-un simbol mondial al unui inamic de \u00eenvins.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/intlaw.eu\/wp-content\/uploads\/2015\/12\/sala-bataclan.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1934 aligncenter\" src=\"https:\/\/intlaw.eu\/wp-content\/uploads\/2015\/12\/sala-bataclan-300x169.jpg\" alt=\"atentado paria sala batacl\u00e1n\" width=\"471\" height=\"265\" srcset=\"https:\/\/intlaw.eu\/wp-content\/uploads\/2015\/12\/sala-bataclan-300x169.jpg 300w, https:\/\/intlaw.eu\/wp-content\/uploads\/2015\/12\/sala-bataclan-768x432.jpg 768w, https:\/\/intlaw.eu\/wp-content\/uploads\/2015\/12\/sala-bataclan.jpg 992w\" sizes=\"auto, (max-width: 471px) 100vw, 471px\" \/><\/a><\/p>\n<p>Revenind la teme mai strict juridice \u0219i referitoare la\u00a0<strong>dreptul de marc\u0103<\/strong>\u00a0\u00een Uniunea European\u0103, \u00een cazul \u00een care o anumit\u0103 \u00eentreprindere depune ca marc\u0103 comercial\u0103 cuv\u00e2ntul &#8222;ISIS&#8221;, pentru a-\u0219i identifica produsele sau serviciile, nu putem exclude faptul c\u0103 Oficiul de m\u0103rci europene\u00a0<strong>(OAMI)<\/strong>\u00a0la rechazara por los motivos indicati m\u00e1s arriba, a\u0219a cum s-a \u00eent\u00e2mplat cu ani \u00een urm\u0103 pentru marca OSAMA BIN LADEN sau, mai recent, pentru termenul &#8222;JE SUIS PARIS&#8221;.<\/p>\n<p>\u00cen acest sens, trebuie s\u0103 lu\u0103m \u00een considerare faptul c\u0103, \u00een Europa, exist\u0103 deja numeroase m\u0103rci \u00eenregistrate pentru cuv\u00e2ntul &#8222;ISIS&#8221;, \u00een mai multe sectoare comerciale, iar multe dintre aceste m\u0103rci au ob\u021binut protec\u021bie cu mult \u00eenainte ca acest nume s\u0103 dob\u00e2ndeasc\u0103 semnifica\u021bia pe care o cunoa\u0219tem ast\u0103zi. Cineva ar putea spune c\u0103, \u00een principiu, aceste m\u0103rci s-au transformat \u00een contrare ordinii publice \u0219i ar trebui s\u0103 fie anulate.<\/p>\n<p>Atunci, \u00eentrebarea este: \u00bfPor qu\u00e9, en estos casos espec\u00edficos, el titular de una marca comunitaria tiene que (o tenga que correr el riesgo de) ser privado de sus derechos de marca con un efecto retroactivo de naturaleza absoluta (desde que present\u00f3 la solicitud u obtuvo su registro), cuando el motivo de nulidad haya aparecido s\u00f3lo despu\u00e9s de varios a\u00f1os desde el registro de la marca, y por razones totalmente extra\u00f1as a su voluntad? ; Nuestra pregunta es si no ser\u00eda m\u00e1s apropiado que la\u00a0<strong>legisla\u021bie comunitar\u0103<\/strong>\u00a0permitiera, como ocurre en otros pa\u00edses (ej. Italia), la posibilidad de una acci\u00f3n de caducidad con eficacia retroactiva limitada en el tiempo (&#8222;ex nunc&#8221;), adic\u0103 din momentul cererii de caducidad, \u0219i aceasta cu scopul de a garanta drepturile dob\u00e2ndite de titular asupra unei m\u0103rci care, \u00een momentul depunerii sale, nu era nici imoral\u0103, nici contrar\u0103 ordinii publice.<\/p>\n<p>Opinii \u0219i comentarii?.<\/p>\n<p>&nbsp;<\/p>\n<p>Riccardo Ciullo<\/p>\n<p>Partner. IP&amp;IT Director.<\/p>\n<p>rc@intlaw.wualiastudio.com<\/p>\n<p><a href=\"http:\/\/intlaw.wualiastudio.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">www.www.intlaw.eu<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>De acuerdo con la\u00a0Directiva european\u0103 de m\u0103rci, a\u0219a cum este cel corespunz\u0103tor\u00a0Regulament comunitar, o marc\u0103 poate fi declarat\u0103 nul\u0103 din ini\u021biativa unor ter\u021bi dac\u0103 este considerat\u0103 contrar\u0103 ordinii publice sau&#8230;<\/p>\n","protected":false},"author":1,"featured_media":5646,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[],"class_list":{"0":"post-5651","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-publicaciones-ro"},"_links":{"self":[{"href":"https:\/\/intlaw.eu\/ro\/wp-json\/wp\/v2\/posts\/5651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/intlaw.eu\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/intlaw.eu\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/intlaw.eu\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/intlaw.eu\/ro\/wp-json\/wp\/v2\/comments?post=5651"}],"version-history":[{"count":3,"href":"https:\/\/intlaw.eu\/ro\/wp-json\/wp\/v2\/posts\/5651\/revisions"}],"predecessor-version":[{"id":5662,"href":"https:\/\/intlaw.eu\/ro\/wp-json\/wp\/v2\/posts\/5651\/revisions\/5662"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/intlaw.eu\/ro\/wp-json\/wp\/v2\/media\/5646"}],"wp:attachment":[{"href":"https:\/\/intlaw.eu\/ro\/wp-json\/wp\/v2\/media?parent=5651"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/intlaw.eu\/ro\/wp-json\/wp\/v2\/categories?post=5651"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/intlaw.eu\/ro\/wp-json\/wp\/v2\/tags?post=5651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}